Known for his expertise in Republican communication strategies, including a 2003 memo on global warming, Frank Luntz’s latest advice is to help conservatives fight the Occupy movement’s work. Luntz’s precision of direction on talking points and message sequence is incisive, but there is certainly some question about whether he is better informing or misleading the […]
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Tag Archives: communication strategy
Frank Luntz Communication Confusion Redux?
December 9, 2011 
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ecoAffect 
A call to arms for the PR industry
The PR industry is known for its influence. PR professionals and other corporate communicators shape opinions and behavior every day. They know how to craft content, connect communities on- and offline, and explain and affect public opinion. Climate advocates have been fairly immersed in PR and communications for some time, but why are we still […]
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